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What 50 shop owners taught us this year
We spent months in markets, pharmacies and supermarkets. These are the five lessons that shaped Zuru’s roadmap.

We visited shops across several cities and asked one question: what slows you down?
Five lessons
- Credit is everywhere, and tracking it is painful.
- Network is unreliable.
- Owners want to leave the shop without worrying.
- Fake transfer alerts are a real fear.
- A bigger screen would help in the back office.
Writes Zuru’s guides and spends her Saturdays in markets asking shop owners what slows them down.
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